COVID-19’s Impact on Sports Broadcasting and Salaries

It’s been just over two weeks since the last live broadcast of a professional sporting event and the effects are rippling through the world of sports business. COVID-19’s arrival and subsequent spread across the United States prompted the suspensions of the NBA’s, NHL’s and XFL’s seasons, as well as the delay to the start of the MLB season and countless other disruptions throughout sports. Much like almost every other area of the U.S. economy, sports have taken an enormous hit and while fans and organizations alike are eager to see their favorite athletes return to competition, it is uncertain as to when they will be able to safely, and lucratively, do so.

Between the timing of COVID-19’s lockdown on U.S. sporting events and the ambiguous 2-to-6 month timeframe medical experts are forecasting for a full recovery, each league has tailored its own plan in response to sudden halt of play. Below is a quick summary of just a few of the major sporting organizations’ financial and/or scheduling proposals.

NBA: After announcing that players would receive full salaries on the April 1st due date, the NBA announced earlier this week that it would be reducing the pay of 100 of the leagues’ highest-paid executives by 20% for the duration of the coronavirus crisis. Moreover, the league has extended its credit limit to $1.2 billion for added flexibility in covering its coming expenses. While there is no set plan on when play for the current season will resume, league commissioner Adam Silver has insisted that regardless of timeline, the league would prefer to salvage some portion of the season and crown a champion for the 2019-2020 season. Among the avalanche of proposals of how to “save the season,” Atlanta Hawks CEO Steve Koonin, recommended permanently pushing back the start date of the NBA season to December and concluding with the NBA Finals in late summer, given the current season would optimistically end in August or September. Moreover, Brooklyn Nets point guard Spencer Dinwiddie tweeted out an interesting idea in which the NBA season would resume with a March-Madness style tournament involving all 30 teams.

MLB: The MLB reported this week that it had reached an agreement with the MLBPA on a loose framework of financial and scheduling logistics regarding the upcoming season. Perhaps the most shocking news was the revelation that IF the season is cancelled, players would receive the same amount of service time they received the season prior. This means that players with a year remaining on their contract, such as recently-acquired outfielder Mookie Betts, will hit free agency in 2021 without ever playing a game for the Los Angeles Dodgers who traded valuable assets for his services this year. Also, in the event that the season is cancelled, the MLB made it clear that players would not be able to sue for full salaries, however all players will be receiving a $170 million advance over the next two months. Despite these insurance measures, Commissioner Rob Manfred is hopeful that the MLB resumes play this summer, while he acknowledges that a full 162-game season is likely off the table. The reported contingency plan includes 1) beginning the season once there are no bans on mass gatherings that limit the ability to play in front of fans, 2) no travel restrictions, 3) medical experts determine that games will not pose a risk to the health of teams and fans. Moreover, if/when play resumes, the MLB noted that doubleheaders, a 14-team playoff format, and a neutral, warm-weather location for a November/December World Series are all in serious consideration.

NHL: While the NBA and MLB have quickly pivoted to rescuing their seasons, the NHL has not matched their optimism nor their speed in announcing contingency options. The league has not yet united around a financial agenda, yet both the Dallas Stars President and General Manager have taken voluntary 50% pay cuts. Meanwhile, the Boston Bruins and Montreal Canadiens announced layoffs as their own responses. While many see the cancellation of the rest of the season as the most realistic scenario, others have proposed a timeline similar to that of the NBA with the season picking back up in July/August and ending in August/September. Most notably, star players Alex Ovechkin and Sidney Crosby said that they would be “OK” with skipping straight to the playoffs if and when the season is able to resume, however they acknowledged the question of fair play and keeping the integrity of the sport.

XFL: I really feel for the XFL here. Riding a strong start in its inaugural season, the decision to not only suspend but cancel its remainder must have been decisively more difficult than those of other sporting leagues. The XFL was exactly at the midway point of its season having played through five weeks of its ten week schedule (excluding a two-week playoff in April). Though the eight-team football league had been dealing with declining ratings following its initial excitement, it immediately committed to paying its players’ full salaries and returning refunds or credit to its ticket holders. The XFL also announced that it will be back for a 2021 season and has great reason to do so. Ten former XFL players have already signed contracts with NFL teams for the upcoming season with more likely to follow in the coming days.

MLS: Major League Soccer was in the midst of only the second week of its season when it made the decision to postpone its season for 30 days. As updates of the spread across the U.S. have come in, the Commissioner Don Garber pushed the deadline back to May 10th, but will likely have to do so again under the current climate. Garber, however, is adamant that when soccer returns, the MLS will play a full season’s worth of games even if it means extending the calendar of the season. While there has not been an unanimous response to salary fulfillment across the MLS, one team came under scrutiny for sending an email to its game day staff suggesting they file for unemployment while naming corporate partners who might be hiring.

BIG3…?: I was hesitant to include the Big3 in this rundown of major sporting organizations, however its response to the coronavirus crisis may just elevate its status to that of the leagues listed above. For those who are not familiar with the Big3, it is a 3-on-3 basketball league composed of former NBA and college players such as Amar’e Stoudemire and Joe Johnson. The games are played half-court style with rule oddities that differentiate it from the NBA such as the addition of a 4-point shot and first team to score 60 points as the winner. As for the coronavirus’ impact on the BIG3, originally games were supposed to be played around the country in Memphis, New York and more. However, BIG3 co-founder Ice Cube announced yesterday that the organization will be partnering with the producers of reality TV show “Big Brother” in efforts to air a basketball tournament-reality TV show hybrid to fill the significant void in the sports world. It was reported that the tournament will feature 16-22 players, who be previously tested for COVID-19 and if selected, will be quarantined in a house together for the duration of the season with anyone who breaks quarantine being kicked from the house. It was also reported that some of those selected may even in former top women’s basketball players.

The idea is that the three-person teams would shuffle teams each round and once an individual player accumulates three losses they would be eliminated from contention. Then, the final three players would win cash prizes with the top prize being at least seven figures. The goal is to air the tournament starting in May and given the current sport’s climate, or lack thereof, the BIG3 will surely see a large opportunity to scoop up hungry sports fans across the country craving any form of live competition. There is no word yet on whether or not these fans will be able to bet on these contests, however given the nationwide craving to slowly restart the economy, it wouldn’t a surprise to see Las Vegas announce the lines once the details of the BIG3’s proposal are ironed out. In any event, every other aforementioned league is looking at June start/resume dates in their most optimistic scenarios, so at the very least the BIG3 has at least a month to show us all what it has to offer, and hopefully hold us sports fans over until our favorite teams are back in action.

Rob Manfred threatens Oakland with potential Vegas move for Athletics

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Fresh off of a disappointing wild card elimination at the hands of the Tampa Bay Rays earlier this month, the city of Oakland received more unpleasant news, this time from MLB commissioner, Rob Manfred. The former lawyer and business exec warned Oakland Mayor, Libby Schaaf, that the Athletics could relocate to Las Vegas if the city did not drop its lawsuit that would stop Alameda County from selling its shares of the team’s stadium, the Coliseum, to the team.

The Athletics have long shared the Coliseum with the Oakland Raiders, but are seeking to build a new stadium at Howard Terminal on the heels of the Raiders’ 2020 move to Las Vegas. The city of Oakland and Alameda County share ownership of the coliseum, however, because Oakland cannot match the Athletics’ $85 million dollar offer for Alameda’s share of the stadium, the city sued to block the sale. A judge issued a temporary hold on the transaction, prompting Manfred’s response, a sign that his patience with the situation is running thin.

The Coliseum has always been regarded among the MLB’s worst ballparks given its outdated, dual-sport accommodations. In turn, the Athletics consistently rank bottom five in the league in attendance despite making the playoffs in five of the last eight years. With the Raiders on the way out of town, the Athletics are looking to seize the opportunity of acquiring a new ballpark and have drawn up plans for a new, cutting-edge stadium that would be located on the Oakland Waterfront. While the initial projections have pegged this project to cost upwards of $500 million, the good news is that it will be privately financed. Moreover, the Athletics have already crossed a hurdle as the stadium proposal was passed unanimously last month in the Senate 34-0.

Though the bill was originally headed to Governor Gavin Newsom’s desk for final approval, the lawsuit has halted any momentum for the moment. However, as the MLB and the Athletics have a vested interest in moving forward with an established plan for the new stadium, Manfred’s pressure on city officials is justified. The commissioner’s calculated warning also strikes a chord with Oakland sports fans, who have already witnessed the Warriors’s last game in the city and are awaiting the same with the Raiders. While Manfred’s caution about a potential Vegas move is more hot air than a near reality, it certainly represents a plan B for the Athletics, and the prospect of losing three professional teams in two years is too much for Oakland to bear.

The next hearing in the city’s lawsuit is scheduled for November 14th, and while the city still won’t be able to match the $85 million offer at that point, it is reasonable to expect that their approach to the situation will have changed substantially as there is a lot to lose. The Athletics’ official site has published a summary of the economic impact the new stadium should expect to generate over the next ten years and it blows the $500 million construction figure out of the water. Between the 2,000 development jobs, local investments, and game-day attendee spending, the report estimates roughly $3 billion in total economic impact for residents and businesses once construction begins in 2021.

It is hard to imagine a scenario in which the Athletics are pushed to the point of relocation as all parties involved, the team, league and city, are in agreement of a new ballpark, but are still ironing out the finances. With a rich baseball history,  a solid young core and arguably the best general manager in the league, the Athletics have all the makings of a strong baseball franchise. They struggle, however, with their status as a small market team, and have not had a payroll that ranked higher than 26th, out of the 30 teams, since 2014. Yet, a new stadium – one that is actually intended for baseball – could be just what the Athletics need to spark their fanbase and vault themselves into a consistently profitable revenue stream. It’s no secret that the city of Oakland needs the Athletics just as much as they need it, so expect both sides to come together and put this lawsuit, and the threat of Las Vegas, behind them.